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Woody Guthrie Museum



Project Scope

Brand Identity


Environment Signage


The Woody Guthrie Center is dedicated to celebrating Woody's life and legacy and educating a new generation about his important role in American history. The center, which is associated with the Grammy Museum, houses the Woody Guthrie archive including original artwork, instruments and musical artifacts. Apart from the permanent collection, the museum features traveling exhibits and the annual Woody Guthrie prize.

The most iconic visual associated with Woody Guthrie is his "This Machine Kills Fascists" guitar. The logo creatively works this guitar into the design while featuring a letterpress style that reflects the grittiness and tenacity of the people in early twentieth century.