Process
Each project is embraced with unwavering passion and commitment. Every stage of our design and strategic process is met with meticulous attention, skill, and craftsmanship. Our customized approach is fueled by our clients' aspirations and business goals, enabling us to provide impactful solutions that meet each unique need. Our method is influenced by a blend of exploratory and intuitive methods paired with sound strategy.
1. Discovery
The first step of any project is a client discovery meeting. We use these meetings to learn specific information pertaining to each project. A creative brief is then formed to define goals, project mandatories and scope of work. This will act as a roadmap - guiding both the client and creative team to a successful end product.
2. Strategy
To make a sound creative strategy, we must uncover important truths about your business. Who are you? What differentiates you from your competition? What drives you as a company to become the leader in your category? To discover these answers, we conduct a brand workshop that guides you to find the results. The product of the brand workshop will define your core values, brand messaging, brand voice, and mission. The strategy will serve as a point of reference to guide the creative work.
3. Concept Design
Once the strategy is in place, each project has a stage of creative exploration. We use this time as a opportunity to discover what direction the creative can go as it aligns with the strategy. We develop design solutions that push the boundaries of stylistic executions, giving you the opportunity to select the desired visual brand direction.
4. Applied Design
The applied design phase occurs once the visual direction is established. Each marketing deliverable will take on the approved brand look to ensure consistency in appearance and language.
5. Delivery
Once projects are approved, appropriate steps are taken to create and release files to the appropriate parties. As a trusted partner, we will guide the client and vendors through the production process. This ensures quality of the final product matches all expectations.