Tapped is a unique tasting and dining experience in located in downtown Maplewood, Missouri. The concept revolves around a special automated wristband system that allows the customer to taste and pay for only what they pour.
Tapped boasts over 48 self-pour taps featuring mostly locally produced beer and wine. The logo visually tells this story of their unique concept. With certain signage restrictions within the city limits, a secondary logo was created to work within those stipulations. This logo was constructed with elements of the original logo as to not create confusion within the brand.
With a long history of breweries in St. Louis, Tapped wanted to play off the heritage and craftsmanship of these beer pioneers. Posters were created with vintage photography from the late 19th century to play up their award winning pizza and their unique beer and wine menu.