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Small Batch



Project Scope

Brand Identity



Environment Signage


Small Batch is a St. Louis based whiskey lounge and restaurant for those with a penchant for American whiskeys, bourbons, and ryes. With over 140 different whiskeys, patrons enjoy old favorites as well as rare, small batch bottles. Their vegetable-centered menu is inspired by local and global cuisine. Small Batch is a perfect combination of a unique whiskey concept and delicious local fare. 

The identity is influenced by whiskey bottle labels from the turn of the century. The brand is upscale but not stuffy. Quirky but not silly. Minimal but not boring. Illustrations were created to show the unique combination of the vegetarian cuisine and specialty whiskeys. The merging of these two ideas create a memorable and unique brand experience.