Client
Purina
Category
Pet Food
Project Scope
Brand Identity
Illustration
Packaging
Video
Environment Signage
Wearables
Rootlab is a sustainable dog food made with ingredients that are otherwise discarded or considered invasive to our environment. Their mission is to provide a nutritious alternative to traditional dog food using fewer resources. Each protein has a sustainable quality that is not only highly nutritious but also reduces by-product waste.
The Rootlab aesthetic features graphic imagery that tells a complex story of how the ingredients interact with the environment. Overlapping layers reflect the depth of each unique story. The eye-catching packaging stands out in a crowded market space and grabs the consumer's attention. The packaging material is first of its kind in the pet food industry. Each product utilizes post- consumer plastics and is 100% recyclable, reinforcing their stance on sustainability.
