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Pet Food

Project Scope

Brand Identity




Environment Signage


Rootlab is a sustainable dog food made with ingredients that are otherwise discarded or considered invasive to our environment. Their mission is to provide a nutritious alternative to traditional dog food using fewer resources. Each protein has a sustainable quality that is not only highly nutritious but also reduces by-product waste.

The Rootlab aesthetic features graphic imagery that tells a complex story of how the ingredients interact with the environment. Overlapping layers reflect the depth of each unique story. The eye-catching packaging stands out in a crowded market space and grabs the consumer's attention. The packaging material is first of its kind in the pet food industry. Each product utilizes post- consumer plastics and is 100% recyclable, reinforcing their stance on sustainability.