Client

Saint Louis Bank

Category

Financial

Project Scope

Brand Identity

Collateral

Environment Signage

Interactive

Wearables

For almost two decades, Saint Louis Bank has held the belief that communities and banks are built on relationships. Hard working people helping other hard working people pursue their dreams. Saint Louis Bank proves that relationships, trust and passion could take their customers further than knowledge alone. 

The logo took inspiration from the knight - a chess piece with unique movement, requiring players to have a vision for the future and an ability to think multiple steps ahead. The hilt of a sword can be seen in the face of the night, representing not only the iconic bronze statue of King Louis IX in Forest Park, but also the region's active charge forward.