Photo Art Direction
One of the top 10 seed companies in the U.S., DynaGro enables farmers to operate at the highest level without having to sacrifice quality for cost. First and foremost, DynaGro focuses on relationships between their sales team and customers. With this approach, they have developed a rapport with their clients that is second to none.
The campaign featured the heart and soul of the operation... the farmer. DynaGro didn't want to just feature their product, they wanted to showcase who made their product special. Both entities have to work hand in hand to be successful. The overlay of the crop and farmer imagery furthers this concept of partnership.