Hot Box Cookies
The origins of Hot Box Cookies started as a late night cookie delivery company in a college town. As they experienced growth and success, they wanted to shed the party persona and create a brand that appealed to a larger audience. Hot Box Cookies now has several stores and delivers baked cookies both day and night fresh to your home or office.
The identity features glowing neon which conveys the concept of late night operations. The glowing also resembles a hot burner in an oven baking fresh cookies. Icons were developed to showcase different offerings and brand attributes.