The Investor Relations campaign was a bold, innovation-forward approach that inspired investment opinion shapers to elevate Bayer as the leader in the life sciences. The goal of the campaign was to focus on topics and stories that generate awareness for Bayer’s viability and ability to tap into future market potential and demonstrate Bayer’s innovation capability.
The campaign focused on four megatrends (Bio Revolution, Future of Agriculture, Changing Patient Needs, and Health Literacy), which were universal in their relevance and importance.
The vibrant Bayer color palette and arresting visual compositions broke through the clutter while reinforcing the connection between Bayer’s work and the value it creates. The layered visuals helped define their core values with a simple truth: There’s nothing worth more than the answers that are needed most.