top of page


List Contemporary Art Museum at MIT



Project Scope

Brand Identity



Wayfinding Signage

Environment Signage


The List Visual Arts Center, MIT’s contemporary art museum, collects, commissions, and presents rigorous, provocative, and artist-centric projects that engage MIT and the global art community. The List Center presents six to nine dynamic exhibitions in its galleries annually as well as a permanent collection of art and architecture throughout the Boston campus.

The visual identity of The List Visual Arts Center is based upon the architectural grid of the buildings' facade. MIT and List share similar letters, which combine to create a memorable typographic logo. The vibrant color palette reflects an important flooring installation by Sol Lewitt as well as color elements designed into the museums exterior. The core visual direction interlocks photographic visuals with the logo to create a flexible brand system. This allows the design to work within any space dictated by size and orientation of the marketing materials.