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Woody Guthrie Center

The Woody Guthrie Center is dedicated to celebrating Woody's life and legacy and educating a new generation about his important role in American history. The center, which is associated with the Grammy Museum, houses the Woody Guthrie archive including original artwork, instruments and musical artifacts.

Project Scope

Brand Identity

Print Collateral

Environmental Signage



Award Recognition

Type Directors Club




Print Magazine

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The most iconic visual associated with Woody Guthrie is his "This Machine Kills Facists" guitar. The logo creatively works this guitar into the design while featuring a letterpress style that reflects the grittiness and tenacity of the people in early twentieth century. 


The Woody Guthrie Prize is given annually to the artist who best exemplifies the spirit and life work of Woody Guthrie by speaking for the less fortunate through music, film, literature, dance, or other art forms and serving as a positive force for social change in America. Recipients have included John Mellencamp, Pete Seeger, Kris Kristofferson and many others.


Along with the permanent collection, the Woody Guthrie Center features traveling exhibits. Past exhibits have featured musical artifacts of the likes of Bob Marley, The Beatles, Pete Seeger and many others. Displayed above is the branding for the Bruce Springsteen photography exhibit. The design style complimented the Woody Guthrie brand and created a unique look that worked with the featured photography of Bruce Springsteen.

Tulsa's lively music scene attracts the best musical talent nationwide. Many artists take in the Woody Guthrie Center between shows or when they are traveling through. Some patrons have included Flea of the Red Hot Chili Peppers, Jack White, Billy Corgan of Smashing Pumpkins, John Mellencamp and Christie Brinkley, Dropkick Murphys and Billy Bob Thornton. 

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