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MIT List Visual Arts Center

The List Visual Arts Center, MIT’s contemporary art museum, collects, commissions, and presents rigorous, provocative, and artist-centric projects that engage MIT and the global art community. The List Center presents six to nine dynamic exhibitions in its galleries annually as well as a permanent collection of art and architecture throughout the Boston campus.

Project Scope

Brand Identity

Print Collateral

Environmental Signage


Brand Standards

Award Recognition

Type Directors Club




The visual identity of The List Visual Arts Center is based upon the architectural grid of the buildings' facade. MIT and List share similar letters, which combine to create a memorable typographic logo. The vibrant color palette reflects an important flooring installation by Sol Lewitt.

This short video (created internally at List) takes a tour of the art instillations around the campus of MIT as well as a behind the scenes tour and museum insight from the staff and curators. 

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