MIT List Visual Arts Center

The List Visual Arts Center, MIT’s contemporary art museum, collects, commissions, and presents rigorous, provocative, and artist-centric projects that engage MIT and the global art community. The List Center presents six to nine dynamic exhibitions in its galleries annually as well as a permanent collection of art and architecture throughout the Boston campus.

Project Scope

Brand Identity

Print Collateral

Environmental Signage

Website

Brand Standards

Award Recognition

Type Directors Club

AIGA

Graphis

ADDY

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The visual identity of The List Visual Arts Center is based upon the architectural grid of the buildings' facade. MIT and List share similar letters, which combine to create a memorable typographic logo. The vibrant color palette reflects an important flooring installation by Sol Lewitt.

This short video (created internally at List) takes a tour of the art instillations around the campus of MIT as well as a behind the scenes tour and museum insight from the staff and curators. 

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