Famous for their elaborate birthday and wedding cakes, Buckingham Cakes brings products to the market that have elevated their business over the competition. The artisan quality of their cakes, treats, and dessert sauces have pushed them to the top of this category.
Working on a tight budget, universally applied logo stickers and labels were created for each product. Individual flavor stickers limit the number of product-specific labels needed, resulting in low printing costs. The packaging design feels upscale yet not mass produced.
The branding captures the essence of Buckingham Cakes. They are fun, creative, and most of all true artisans of their craft. The typography and logo have a hand-drawn style, which reflects the fact that their products are produced in small batches by individual confectioners.